Email Marketing Services
RG Ideas Email Marketing Features:
- Design & Develop Custom HTML Campaigns
- Develop & Source Lists
- Deliver Your Message Quickly
- Generate Reports
- Manage Your Whole Campaign
Why email marketing works
It's immediate -
Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
It's cost effective -
While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there is no printing costs.
It's completely measurable -
Like any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
Different types of email marketing you can offer
To a lot of people, the term "email marketing" automatically conjures images of email intent on one thing - selling. In actual fact, there are a number of types of email communications you can send to your clients.
Often called postcard emails, these are simple, brief announcements you might want to make informing your customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds.
The primary purpose of an email newsletter is to build on the relationship you have with your own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.
Email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining your own list of media contacts can be a great way for you to send targeted, personalized press releases only to those contacts who will be interested.